2011 Declaration of TOTAL Business Independence

A colleague of mine from Phoenix,  coach Dan Creed, sent a few of us a preview to his 4th of July blog.   I loved it and asked if I could re-post it on my blog.

Look for my comments a below, but without further delay here is coach Dan's declaration of business independence (see italics font).

2011 Declaration of Business Independence.

1. I will set goals and objectives, and I will write them down in order to achieve my dream. (A dream pushes you to do something out of the ordinary and your goals help you make your dream a reality.)

2. I will shift my marketing away from "selling" to "helping". (No one likes to be sold, but everyone likes to get help.)

3. I will review each of my marketing materials and revise any that are focused on selling my company or my products, and I will shift the focus to helping my prospects and customers achieve what they want from their point of view.

4. I will work to build trust through everything that I do and say by demonstrating my expertise and the effectiveness of my services and products. Trust is the basis for strong relationships and sales.

5. I will replace sales lingo in my marketing with natural and conversational language. It's much easier to engage a prospect with a conversation than with a monologue.

6. I will measure the effectiveness of every aspect of my marketing and sales process and continually test alternatives to improve my conversion rates and my sales. No matter how good your marketing is, you can always improve it. You'll ending up making more money with less effort.

7. I will discover alternative ways to close the sale that aren't pushy or uncomfortable for me to use. For example, asking questions is the easiest way to get a prospect to sell themselves, and a better way to control the sales process.

8. I will avoid wasting time and money trying to reinvent the wheel and will get help from experts and trusted advisors when I find myself struggling.

9. I will delegate any and all tasks that someone else could do with a modicum of training. (You can't grow your business if you're spending your time sorting email or running to the post office. There are hundreds of simple but time consuming tasks involved in keeping your business going. Delegate them.)

10. I will create a plan for how I can maximize the use of my time and I will follow it to maximize sales. Without a plan, you'll never get to developing that new product, service or implementing your marketing strategy.

So let’s look at the coming months with an eye to the future rather than the issues of the past. Let’s focus and make it the best year of our life….so far!

If you need some assistance getting there and want to talk about it, call me at any time. And, as always, BE GREAT

Of all the items discussed,  I really took to heart with declarations two (2) and four (4).  I am going to focus on helping my propects and clients every chance I get.   By following that process trust will naturally follow.  I believe that by demonstrating my value over and over again and building trust over time,  sales will naturally follow.  

This is now my 2011 Declaration of  Business Independence. 

Now what are you going to do for the rest of the 2011?

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